WonderTax Labs - Brand Specification

This brand guide features information on WonderTax® Labs brand policy and logo usage guidelines.

The WonderTax Labs Brand Specification

WonderTax Labs is an exciting new tax technology firm dedicated to making transaction tax compliance easier and fundamentally better. We are building a fifth-generation transaction tax compliance engine to help fund schools, hospitals, police, and fire departments. We are actively recruiting bright, energetic, and creative team players eager to help build beautiful software for good purposes.

WonderTax Labs believes in integrity, transparency, and professionalism. We value and respect our team members, platform partners, and customers. We take pride in our code, accountability, and teamwork—to foster a community of respect, acceptance, and trust, believing "teamwork makes the dream work."1

This document explains how best to use our WonderTax Labs brand name and logo. We also have this brand specification available as a PDF.

We encourage you to read this document carefully before using our brand name or logo. Your cooperation is highly appreciated!

The WonderTax Labs Wordmark

  1. "WonderTax Labs" should be used solely to refer to our company.
  2. "WonderTax Labs" is a singular entity. Although the word mark ends with an "s" (suggesting plural), it is still singular. When denoting possession, you should use "'s" after "Labs" (e.g. "WonderTax Labs's Mission").
  3. WonderTax Labs has a registered United States Trademark on the word "WonderTax" (USPTO Registration Serial Number 90-056,834). As such, you must include the Registered Trademark symbol (®) upon first use in any publication to sufficiently put the public on notice of our registered trademark. The registered trademark symbol does not need to be repeated in subsequent use in the same publication.
  4. If possible, we prefer the ® symbol to be set in superscript (in HTML: <sup>&reg;</sup>).
  5. Care should be taken such that the word "Labs" is not auto-wrapped to a next line, visually seperated from "WonderTax." Compliance with this requirement may require surgical/tactical use of CSS white-space: nowrap; or strategic use of HTML ENTITY &nbsp; between the words "WonderTax" and "Labs."
  6. Our registered trademark is on the term "WonderTax" — not on the longer "WonderTax Labs"
    Correct:WonderTax® Labs
    Acceptable:WonderTax® Labs
    Incorrect:WonderTax Labs®
    Incorrect:WonderTax®
    Labs
  7. Publications or writings should attribute where appropriate: "WonderTax® is a Registered Trademark of WonderTax Labs LLC."

The WonderTax Labs Brand Colors

Dark Background

Primary
#7edd47
Secondary
#f8faf0

Light Background

Primary
#7edd47
Secondary
#323335

The WonderTax Labs Logo

Stand Alone Logo

Dark Background

WonderTax Labs Brand Mark Dark Background click image to download SVG or download as PNG

Light Background

WonderTax Labs Brand Mark Light Background click image to download SVG or download as PNG

Vertical Combined Logo & Wordmark

Dark Background

WonderTax Labs Brand Mark Dark Background click image to download SVG or download as PNG

Light Background

WonderTax Labs Brand Mark Light Background click image to download SVG or download as PNG

Horozontal Combined Logo & Wordmark

Dark Background

WonderTax Labs Brand Mark Dark Background click image to download SVG or download as PNG

Light Background

WonderTax Labs Brand Mark Light Background click image to download SVG or download as PNG

Stand Alone Wordmark

Dark Background

WonderTax Labs Brand Mark Dark Background click image to download SVG or download as PNG

Light Background

WonderTax Labs Brand Mark Light Background click image to download SVG or download as PNG

Responsive Logos for Web Use

Each of the four forms of logo are available as SVG img src targets that respect the browser user-agent settings @media (prefers-dark-mode)/(prefers-light-mode)
WonderTax Labs Brand Mark Responsive src: https://brand.wonder.tax/wtl-brand-mark.svg
WonderTax Labs Vertical Brand Mark Responsive src: https://brand.wonder.tax/wtl-brand-vertical.svg
WonderTax Labs Horizontal Brand Mark Responsive src: https://brand.wonder.tax/wtl-brand-horizontal.svg
WonderTax Labs Brand Wordmark Responsive src: https://brand.wonder.tax/wtl-brand-wordmark.svg

WonderTax Labs Limited License Grant

The WonderTax Labs logo is presented, distributed, and licensed under a Creative Commons Attribution 4.0 International License.

This is the most permissive Creative Commons license and allows reuse and modifications for any purpose.

You are free to:

  1. Share — Copy and redistribute the material in any medium or format.
  2. Adapt — Remix, transform, and build upon the material for any purpose, even commercially.
  3. Under the following terms:
    1. Attribution — You must give appropriate credit, provide a link to this specification (https://brand.wonder.tax) and license, including Registered Trademark attribution (detailed above), and indicate if changes were made.
    2. You may do so in any reasonable manner, but not in any way that suggests that the WonderTax Labs team endorses you or your use.
    3. When using the WonderTax Labs logo, please respect these WonderTax Labs logo guidelines.

You are not permitted to:

  1. Alter the Logo in any way that would deviate the appearance of the specified brand primary or secondary colors.
  2. Alter the Logo in any way that would cause any other brand, drawing, image, or typography to overlap or obscure the Logo.
  3. Apply any "filter" or other rendering mechanism/algorithm that would alter the Logo in such a manner that would cause the display of the Logo to be inconsistent with these guidelines.
  4. Invert or rotate the Logo in any way.

The WonderTax Labs Typography

Wordmark Typeface Specification

Adobe Font:Roc Grotesk Wide Medium
(font-weight: 600)
WonderTax Labs

Headline Typeface Specification

Adobe Font:ITC Avant Garde Gothic Pro Medium
(font-weight: 600; font-style: normal; letter-spacing: .03em;)
Headline Font

Body Text Typeface Specification

Adobe Font:ITC Avant Garde Gothic Pro Book
(font-weight: 300; font-style: normal; letter-spacing: .03em;)
ITC Avant Garde Gothic Pro Book body text.

The WonderTax Labs Brand Palette

Primary

Shade
Hex
Text
1#f8faf0#191d16
50#f1fde8#191d16
100#e0f9ce#191d16
200#c2f4a2#191d16
300#9cea6c#191d16
400#7edd47#191d16
500#59c121#191d16
600#419a16#f1fde8
700#337615#f1fde8
800#264e15#f1fde8
900#1f3d14#f1fde8
950#142e0a#f1fde8
975#102208#f1fde8
995#323335#f1fde8
999#191d16#f1fde8
 

Secondary

Shade
Hex
Text
50#effbfc#191d16
100#d6f5f7#191d16
200#b3eaee#191d16
300#7edae2#191d16
400#42c0ce#191d16
500#28acbd#191d16
600#228598#f1fde8
700#226b7c#f1fde8
800#245866#f1fde8
900#224b57#f1fde8
950#11303b#f1fde8
975#0a1d24#f1fde8
 

Tertiary

Shade
Hex
Text
50#faf8fb#191d16
100#f3f0f7#191d16
200#e4dfef#191d16
300#d0c6e1#191d16
400#b5a4ce#191d16
500#937eb7#191d16
600#705a90#f1fde8
700#624d7e#f1fde8
800#524068#f1fde8
900#463857#f1fde8
950#281d35#f1fde8
975#1d1525#f1fde8
 

Error

Shade
Hex
Text
error#f3611c#f1fde8
1. Maxwell, John C. Teamwork makes the dream work. Nashville, TN: J. Countryman, 2002.↩

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